Attendance is crucial when hosting any event and can be critical when it’s a corporate conference. Few aspects of conferences matter more than registrations and attendance, so you should focus on making your registration process a breeze.
An overly complicated registration process can be tedious and uninviting, so here are five tips to help your registrations quickly and get the desired turnout.
Optimize your landing page
The key to turning curious visitors into enthusiastic attendees is to keep things simple and concise. Overly complicated and stimulating landing pages can be too much for many people to handle, and that’s precisely what you want to avoid when promoting your upcoming corporate conference.
User experience should be your priority when finalizing your registration landing page. Develop a landing page that supports your registrations and prioritizes ease of use. Once the landing page is ready, ensure it is mobile-compatible to enhance accessibility.
Not everyone who signs up for your conference will do so from their laptops or desktops; mobile compatibility makes it easier to sign up from anywhere and can enhance the chances of registrations.
Simplify the registration process
Nobody likes a complicated sign-up form, especially when they’re on the fence about attending. If you aim to get more people through the door, then making the registration process simple and comprehensible should be your goal.
Less time filling out forms means more time getting ready for the big day. Don’t get carried away with the registration questions. Keep it simple and to the point; ask questions that matter, like their employment status, employer, education, purpose of attending, etc.
You can even ease one-click registration by offering registrations using Facebook or Google accounts. The aim is to make the registration process hassle-free and quick, and the more time people spend filling out forms, the less likely they’ll visit due to interest loss.
Offer swift registration payment options, online payments (PayPal, Skrill, etc.), and direct bank transfer options to make registrations a breeze. Remember to include payment options for international attendees, too, because you never know who may be willing to drop by.
Promote the event on Facebook
Just because you’re hosting a corporate conference does not mean you shouldn’t market it like a concert. Marketing and promotion can increase your registrations, and choosing the right social media platform can be a game changer.
Facebook isn’t just for sharing vacation photos or catching up with friends; it’s also the perfect platform to spread the word about your conference. Facebook groups are a great platform to start when promoting the conference on Facebook. Start by finding groups that resonate well with your target audience, then post informative posts about your event, link the registration page, and even offer discounts for the group members.
You can use conference flyer templates available on PosterMyWall to design eye-catching content to post in groups and on your event page, highlighting all the essential information about the big day in an organized and eye-catching manner. If Facebook marketing doesn’t go as planned, you can even opt for Meta Ads to help you reach and target your desired audience in a much more organized manner.
Tap into inboxes
Many people think that emails are obsolete in today’s social media age. Here is a surprise for such people: email marketing can still attract the masses and pack a punch without considerable financial casualties. The good thing about email marketing is that it is personal, direct, and a powerful tool for connecting with potential attendees.
Email marketing can help segment and target the audience more composedly and organizedly. You can begin by segmenting your audience based on their industry, reason for participation, or history of attending similar events.
Once segmented, you can work towards analyzing how to reach them in a manner that speaks to them. Unlike other mediums, email marketing can offer personalization, enabling you to access various pain points of your recipients.
Moreover, you can even add personalized reminders for people who have shown interest and send different types of emails, like Informative emails, updates about events, promotional emails, and countdown emails.
Leverage influencer marketing
With the onset of digital media and other marketing tactics, trust has become among the hardest things to gain. With the bombardment of various marketing content focusing on promoting products and events, one might think it may have become more accessible, but that’s not the case.
However, with influencer marketing with crucial voices in your industry, you can authentically and engagingly build buzz around your conference. Try to understand which influencers may appeal to your audience and be of interest to them.
When hosting a corporate conference, you must include technical influencers and those with professional and industry-related backgrounds to ensure credibility and trust in your campaign. Random influencers without industry knowledge will not suffice, so pick the right individuals for this job.
Formulate mutually beneficial deals with the influencers for maximum impact. Because influencers put in a lot of effort to encourage others to attend your event, you will gain visibility and pique interest, so you will have to offer them something of their interest.
Besides monetary rewards, you can give them access to the event’s planning and value their input, allow them to be speakers or part of the panel at the event, or provide them with discount codes for their followers to use and register.
Ultimately, it’s all about how well you can make your conference stand out in the minds of your audience. With ease of accessibility and transparency in the registration process, you can indeed register your event in a positive light in the minds of your audience. Good luck!